Merchandise is created to attract people who are interested in the film. The merchandise can range from anything like action figures, watches, jewellery boxes, Sound tracks and Mcdonalds toys.
They can be released before or after the film has been released, they release them before to get the public to be excited for when the film actually comes out. Merchandise is also a good way for the film to gain more money, They can even get an idea of how many people would be interested in the film if merchandise is released before hand.
The target audience for the film can be shown though the merchandise, for example if they use Jewellery the film could be aimed at females, If they use mcdonalds toys it is obvious that the film is suitable for a young audience.
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